Gold Coast Businesses Are Missing Out On TikTok?

When we take on a project related to nail care services, our client always set a goal of making their brand visibility, products and services known to a large number of young and middle-aged people. The challenge here is which social media channels do they usually reach?

So we took a deep research, and found out in 2024, according to DataReportal’s Australia Social Media Statistics, TikTok had approximately 8.57 million users aged 18 and above in Australia as of January 2024. That’s about 32% of the country’s adult population. Notably, user growth is being driven not just by Gen Z, but also by the 25–44 age group, highlighting a shift in how older demographics are engaging with short-form video content.

It was obvious that it has become one of the most popular social media platforms in Australia, which also stated the reason why we want to focus on promoting the brands by using TikTok – especially for local businesses looking to improve brand visibility on TikTok and adopt effective video marketing strategies.

By the time we discovered this research, we also had realized that out of all the projects we undertook, only 2 projects were requested by clients to be promoted on the TikTok platform. That made us question: Is there something hidden in TikTok that makes Gold Coast businesses hesitant to promote on this social networking platform?

5 Key Challenges Of TikTok Marketing For Gold Coast Businesses

1. Misconceptions About Audience Demographics

Many Gold Coast business proprietors assume TikTok is handiest for Gen Z – which is assumed to have been born from 1997 to 2012. However, as the report mentioned above shows that nearly 40% of Australian TikTok customers are 25 and above. For agencies supplying offerings, from Gold Coast business marketing to home improvement, may additionally locate untapped capability in this platform.

2. Lack Of Content Strategy And Expertise

TikTok thrives on video marketing strategies, but small business owners in Palm Beach and Arundel often lack the expertise or resources to create engaging content. Unlike traditional digital marketing strategy methods, TikTok requires quick adaptation to trends, making it difficult for many to maintain consistency.

3. Limited Resources And Time Constraints

Between managing websites, social media, and customer interactions, small businesses may engage in a struggle to find time for another new platform. Without a dedicated team for TikTok marketing challenges, companies often deprioritize small business TikTok adoption, believing it’s too much effort for uncertain returns. Moreover, a waste of time and money appeared as another disadvantage. 

4. Uncertainty About ROI And Business Growth

For businesses in South Brisbane and Chermside, TikTok’s unique algorithm raises issues about social media growth hurdles. Unlike Facebook or Instagram, TikTok prioritizes organic reach over paid advertising, making it tougher to tune direct ROI. This lack of readability leaves many hesitant to integrate TikTok into their virtual marketing strategy.

5. Fear Of Brand Misalignment

Professional businesses usually worry that TikTok’s informal style may be out-of-line with their logo identification. Industries like finance, regulation, or Gold Coast business marketing offerings regularly assume TikTok isn’t always the right fit. However, brands internationally have efficiently tailored their content material techniques to suit TikTok’s dynamic landscape.

5 Steps To Overcome TikTok Marketing Challenges In Gold Coast

Local businesses can take these 5-first steps to make TikTok work for them:

Understand The Platform: Research how competitors and similar industries use TikTok for video marketing strategies.

Create Authentic Content: Short, engaging videos like behind-the-scenes clips or customer testimonials can enhance brand visibility on TikTok.

Leverage Local Influencers: Partnering with Gold Coast-based creators can help overcome social media growth hurdles and attract more local audiences.

Analyze Performance Metrics: Track engagement and adjust content strategies to maximize TikTok for local businesses.

Start Small And Experiment: TikTok doesn’t require perfection – businesses can test different content styles and adapt over time.

Is Avoiding TikTok The Biggest Marketing Mistake?

The challenges of TikTok marketing for Gold Coast businesses are real, as well as the possibility. While a few see TikTok advertising and marketing challenges as roadblocks, others see them as stepping stones to enterprise increase in brand visibility. The organizations that thrive are those who take dangers, adapt, and connect with clients in which they already are.

Ignoring TikTok isn’t just about missing a trend – it’s approximately missing a shift in Gold Coast business marketing. As customer conduct evolves, social media marketing barriers gain it disappear, however the manufacturers that push via them will be the ones leading the ways.

Source: BRANDCOM