Understanding CapCut’s New Terms and What They Mean for Creators

CapCut has quickly become one of the most widely used video editing apps, especially for short-form content on TikTok, Facebook, and Instagram. However, CapCut’s new terms of service have sparked heated discussions among users, particularly around ownership, privacy, and control of creative work.

In June 2025, a Reddit user from the “r/CapCut” community pointed out major updates in the platform’s policy. Phrases like “unconditional,” “irrevocable,” and “royalty-free” were included, raising concerns that CapCut could store, reuse, or even monetize user content without explicit permission. Many creators were unsettled by the idea that unpublished drafts, voice recordings, or likeness could also fall under these rules.

For freelancers and professionals, the issue gets more complicated. When creators work on commissioned projects for brands or clients, content rights are often outlined in contracts. If CapCut asserts rights over those same videos, it could potentially create legal conflicts and confusion.

Another concern is how the update was communicated. Instead of sending direct notifications or in-app alerts, the revised policy was quietly uploaded online. Users are automatically deemed to have agreed simply by continuing to use the app, leaving little room for choice.

Following the backlash, CapCut released a statement saying the update did not alter its approach to user rights. According to the company, the wording was meant to clarify how CapCut collaborates with third parties, including distributors and service providers. They emphasized that creators retain ownership of their content and that materials will not be used for AI training without consent.

Even with these assurances, CapCut’s new terms highlight why creators must stay alert to platform policies. Reading updates carefully ensures you understand how your content is managed and helps you protect your creative rights in the digital landscape.

Source: BRANDCOM