Meta has officially announced a major update: all Facebook video become Reels. This change affects everyone on the platform, from creators to businesses. No matter the length or format, every video uploaded to Facebook will now be published as a Reel.

Why It matters

Previously, videos and Reels were separate formats with different tools for uploading and sharing. By merging them into one streamlined process, Meta is simplifying the way content is published and consumed. Now, whether it’s a 20-second clip or a 5-minute explainer, it will appear as a Reel.

This update removes format and length restrictions, allowing creators to post vertical, horizontal, short, or long content. At the same time, the “Video” tab on profiles and pages is being renamed to “Reels,” further reinforcing the unified format.

The strategy behind Facebook video become Reels

Meta’s decision is part of a bigger plan to compete with platforms like TikTok and YouTube Shorts, where mobile-first, short-form video dominates. By making all Facebook video become Reels, Meta encourages content that is engaging, discoverable, and aligned with the habits of younger audiences who prefer fast, scrollable content.

What creators and businesses should do now

With every Facebook video become Reels, marketers need to adapt their strategies:

• Front-load your content: Use strong hooks in the first few seconds.

• Design for discovery: Reels can reach beyond your followers, so focus on storytelling that captures attention quickly.

• Leverage monetisation tools: Reels still support ads, brand partnerships, and affiliate opportunities.

Final thoughts

The shift where Facebook video become Reels is not just a technical change—it’s a sign of how social platforms are evolving. For creators and brands, this is the moment to embrace Reels-first content, simplify video production, and unlock new opportunities for reach and growth.

Source: BRANDCOM