Why YouTube is Driving the Next Wave of Video Commerce

YouTube is evolving from a simple video‑sharing site into a powerful platform for shopping. Across Southeast Asia, video commerce now accounts for roughly 20% of total eCommerce revenue, growing fourfold in just two years.

The rise is driven by trust. Viewers watch products in real‑life situations, hear honest reviews, and feel more confident making a purchase. On YouTube, longer content such as tutorials and in‑depth product demonstrations builds far more credibility than quick, flashy ads.

This transformation holds valuable lessons for Gold Coast businesses, especially in retail, tourism, home services, and health sectors. For visually appealing products or services that thrive on word‑of‑mouth, creator‑led YouTube videos can do more than entertain—they can boost actual sales.

From Views to Purchases

In countries like Vietnam and Thailand, YouTube Shopping lets creators tag products directly in videos. Viewers can click to buy without leaving the content. Some channels have seen revenue multiply several times using this approach.

While this feature isn’t yet available in Australia, the concept can be adapted. Businesses can integrate YouTube videos with their online stores or partner with local creators to showcase services authentically.

YouTube as a TV Experience

Globally, people now watch over a billion hours of YouTube daily on connected TVs. In Southeast Asia, more than 79 million viewers use YouTube CTV. On the Gold Coast, families are increasingly watching YouTube on smart TVs during prime evening hours. This presents a chance to deliver longer, high‑impact content—such as mini‑documentaries, customer stories, or product walkthroughs—right in the living room.

The Takeaway

YouTube is no longer just for entertainment—it’s becoming a global shopfront. Gold Coast businesses can tap into this trend by creating authentic, creator‑driven content that inspires trust and drives sales.

Source: BRANDCOM