How Messaging on Threads Works
Messaging on Threads brings a new dimension to Meta’s platform by allowing users to send private messages directly within the app. Initially tested with selected users, this feature is being expanded globally. It enables seamless movement from public conversations to private DMs, creating more personal engagement. Importantly, the system integrates with Instagram DMs, so businesses already active on Instagram can now manage both platforms in one streamlined workflow.
Why It Matters for Gold Coast Businesses
For local businesses, Messaging on Threads is more than convenience—it’s a tool to strengthen customer relationships. Quick responses, tailored product recommendations, and casual conversations help build trust in real time. This is particularly powerful for small businesses that thrive on fast decision-making and word-of-mouth, such as cafés, fitness trainers, and boutiques around the Gold Coast.
Three Ways to Use Messaging on Threads
Personalised Service – Answer questions instantly and suggest products directly in the app. For example, a Burleigh surf shop can guide customers on sizing or recommend new boards.
Community Building – Use small interactions like thank-you notes, follow-ups, or collaboration invites. These personal touches foster loyalty and community.
Sales Promotions – Share exclusive offers or updates through direct messages. A Southport skincare clinic, for instance, could notify clients about treatment discounts.
Preparing for the Shift
Although full rollout is still underway, now is the time to adapt. Businesses should update their Threads profiles, create content that encourages questions, and train teams to respond in a consistent and approachable style.
A Strategic Opportunity
Messaging on Threads offers Gold Coast businesses a direct, natural way to connect with customers. By embracing this feature early, local brands can strengthen relationships, drive sales, and stay ahead in the evolving digital marketing landscape.
Source: BRANDCOM
