When we talk about running an SEO page or web with customers, they will think about running it on a multi social media platform such as Facebook, Tiktok,etc, but rarely think about Reddit. That’s exactly why we decided to make an article about Reddit, as we discover potentials of this social media channel on SEO. Think of it as a Reddit SEO guide and let it help you explore reddit link building, user-generated content and subreddit engagement to drive more traffic to your website.
What Reddit Is
Reddit is a social platform where users share and discuss content in niche communities. We have figured out that 4.16% of the Australian population use Reddit, making it become more and more popular here.
If you’re never approached this social media platform, let’s sit down and create a Reddit account immediately. BrandCom will do the rest – guide you with the best SEO strategies on Reddit.
Why Reddit Is Important For SEO
Reddit is not only a place for gossip, it’s also a high quality content storage. That’s the reason why Google rates it significantly higher and regularly than other content from various search engines. So it’s obvious when saying that it’s a perfect place for a Reddit SEO guide.
- High rankings in Google SERPs: Content from Reddit usually favored by Google to appear on the top of search engines, especially with query or need reliable feedback from users.
- Google’s preference for authentic discussions: Discussions on Reddit is a type of content which is user generated content (UGC), with high authenticity – Google has rated this factor significantly positive in ranking algorithm.
- Reddit as a research tool for content creators and SEOs: With millions of discussions about a wide range of fields, Reddit is really a “gold mine” to looking for SEO content or a perfect place for content marketer to exploit ideas, update trends and comprehend customers’ insight.
Fundamentals And Rules To Create Your SEO Strategy In Reddit
4 Reddit Fundamentals
To effectively drive traffic from Reddit after creating your own account, you need to know the rules well. It’s not like other social media SEO platforms, here, the community has the whole control.
- Subreddits: Reddit was divided into thousands of small communities with very own differences. Understanding how one’s “subreddits” works is the first stage to engage effectively and protect yourself from violating Reddit algorithms and ranking.
- Reddiquette: This is an unofficial rule of Reddit, which appreciates respect, honesty, and avoids people not to overreact about advertisement contents or spam behaviours.
- Sidebar: Each subreddit has an information row at your right hand (or above if you use a mobile platform). Including necessary information such as rules, useful sources, frequently asked questions (FAQ), and either posting instructions.
- Mods vs. Admins: There are two main manager groups: Moderators (Mods) – included volunteers who used to be subreddit managers, and Admins – official staff of Reddit, have full control of the system.
4 Noticeable Rules In Reddit SEO
SEO on Reddit is just like camping in the forest. You need to know the right ways as take the right move:
- Keyword Research: Search engines in Reddit provide you a chance to investigate customers’ query, to select the most suitable keywords to focus on raising your business ranking.
- Community Engagement: To succeed on Reddit, you need to genuinely contribute to discussions, so take time to read, comment, and vote to create meaningful contributions for society.
- Content Creation: Clearly understanding each community’s interest is the key to attract people without being misunderstood as an advertisement.
- Avoiding Spam: Reddit has hundreds of spam measurements – from automated algorithms to strict Mods team. As a result, there is absolutely no place to just advertise blogs. Instead, try to share your story, information, or worthy case study, and remember to just add the link when it’s really necessary.
Source: BRANDCOM
